Dave Parro Portfolio | Telling engaging stories to build authentic brands and winning campaigns

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Content Development, Video Production

Added on May 3, 2012

Videos: Experience Aurora University

What’s Aurora University like? Find out first-hand from undergraduate students who share their stories about life at AU in the “Experience Aurora University” videos.

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Content Development, Marketing Collateral, Media Relations, Web Content

Added on April 7, 2012

STEM Partnership School

The STEM Partnership School at Aurora University is transforming how science, technology, engineering and mathematics are taught and learned by bringing together community and corporate partners to create a new national model for STEM education.

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Content Development, Marketing Collateral, Media Relations, Web Content

Added on April 7, 2012

Wackerlin Center for Faith and Action

As the campus hub for campus ministries, community service and leadership studies, the Wackerlin Center for Faith and Action at Aurora University offers a refuge where students can explore their convictions, celebrate diversity and join forces to improve the world around them.

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Media Relations

Added on April 7, 2012

The Girl With the Whiteboard

Aurora University student Lauren Lawson, also known as The Girl with the Whiteboard, stood on Michigan Avenue in Chicago during weekends in December holding a whiteboard displaying motivational messages. She then took her project to Washington during spring break and plans to travel the world sharing inspiration and hope.

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Content Development, Digital Strategy, Web Content, Web Development

Added on April 7, 2012

Aurora University Website Redesign

A redesigned Aurora University website went live in February 2012. In addition to introducing a new look, we revised the content and information architecture.

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Content Development, Digital Strategy, Media Relations, Video Production, Web Content, Web Development

Added on April 6, 2012

AU Centennial Celebration

As Aurora University celebrated the 100th anniversary of its move to Aurora in 1912, the supporting communications campaign involved a centennial microsite, video interviews, event promotion and media relations.

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Content Development, Digital Strategy, Internal Communications, Social Media, Web Content, Web Development

Added on April 6, 2012

AU Today News Blog

The central AU Today news blog serves as the hub of Aurora University content planning and distribution, providing a well-designed and manageable way to present information to our external and internal audiences.

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Digital Strategy, Social Media

Added on April 6, 2012

Aurora University Social Media

When I started at Aurora University in May 2009, the institutional social media presence was virtually non-existent. The AU online communities have since grown exponentially as we developed content strategies and better identified our target audiences.

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Marketing Collateral

Added on April 6, 2012

Celebrating Arts and Ideas

The Celebrating Arts and Ideas series at Aurora University is a collaboration between the university and community that offers free lectures and concerts throughout the year.

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Content Development, Print Publications

Added on April 5, 2012

AU Today Print Publication

AU Today is published quarterly for the Aurora University community. With a circulation of more than 30,000 readers, it is distributed to alumni, students, supporters and community members.

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Content Development, Print Publications

Added on April 5, 2012

AU Family Print Publication

AU Family is a quarterly publication for families of Aurora University students. It features news about AU, as well as information pertinent to college life.

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Content Development, Print Publications

Added on April 5, 2012

AU Neighbors Newsletter

AU Neighbors is published three times a year for community members living near the Aurora campus and features updates on university initiatives, campus plans and events. It is mailed direct to 6,300 residents living in the Aurora University neighborhood.

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Content Development, Digital Newsletters, Internal Communications

Added on April 4, 2012

Campus Link

Campus Link is a monthly digital newsletter for Aurora University faculty, staff and administration that focuses on employee engagement, recognition and investment.

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Content Development, Digital Newsletters, Internal Communications

Added on April 4, 2012

AU This Week

AU This Week is a weekly digital newsletter for Aurora University employees that highlights the top news from the previous week and looks ahead to what’s happening on campus.

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Content Development, Digital Newsletters

Added on April 4, 2012

Spartan Report

The Spartan Report is a quarterly electronic newsletter of the Aurora University Spartan Club with news and information about AU athletic teams.

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Content Development, Video Production

Added on April 3, 2012

GWC Legacy Film

This film unveiled the new George Williams College legacy statement in three parts. Narrated by long-time GWC supporters Bill and LaVerne Duncan, the video also draws upon videos with alumni from around the country.

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Content Development, Video Production

Added on April 3, 2012

Video: Congratulations, Class of 2011

Aurora University President Rebecca L. Sherrick offers congratulations to the Class of 2011 in this commencement video sent to graduating seniors.

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Content Development, Video Production

Added on April 3, 2012

Video: First Day of Classes

This time-lapse video of the Aurora University Quad on the first day of classes was created to welcome students back to campus in fall 2010. The project was turned around in a day in house and was meant to be a fun “quick hit” or YouTube and Facebook.

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Journalism

Added on March 7, 2012

Journalism

During my eight years at Sun-Times Media, I deliberately gained a wide range of experience and pursued opportunities that made me invaluable to the “new” newsroom. From news to sports to opinions to interactive, my time as a journalist equipped me for a career in the evolving communications industry.